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Marketing tech
fromExchangewire
6 days ago

Teads Hires Ex-TikTok Jit Shergill as UK Head of Sales

Jit Shergill joined Teads as UK head of sales, overseeing agency teams and pipeline performance while integrating media, data, and creative to drive CTV outcomes.
fromMarketing Dive
8 months ago

H&R Block doubles down on social marketing amid modernization push

Social-first marketing continues to pick up steam as legacy brands race to modernize their approach. Social ad spending has climbed steadily over time, but the H&R Block news is the latest signal that more organizations - including those in conventionally staid categories - are enacting bolder moves to orient their strategy around a channel that is essential for connecting with younger consumers and requires an always-on mindset compared to traditional ad campaigns.
Social media marketing
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