Over the past two decades, Apple has developed a consistent architectural language that extends its brand into the built environment, transforming stores, workplaces, and public-facing spaces into active components of its identity. These environments guide movement, frame interaction, and condition the ways in which users encounter both products and the company itself.
A big marker of brand success is recognition. When customers can pick out any of your products or services and easily identify them as part of your brand, you know you've made a lasting impression. A great example is Google, whose products and services are distinguishable from a mile off, from Gmail and Google Ads to Google Maps and Google Pay.
This renovation of the Le Labo Daikanyama store marks our second project with the brand, following the Kyoto Machiya. Le Labo's Daikanyama boutique - its first location outside the U.S.- was renovated for the first time in 18 years, guided by the brand's desire to bring the craft of fresh fragrance blending to the forefront within the spatial design, and ensuring the boutique integrates seamlessly into the Tokyo streetscape.