#brand-impersonation

#brand-impersonation

We know that at least 30% of Latinos in the United States use these groups because their phone numbers are local, starting with +1, says Roberta Braga, one of DDIA's founders and executive directors, in an audio message. The Institute focuses on the Latino community, which is why the study has this focus; it has nothing to do with Latinos being more vulnerable to falling for these types of scams, Braga explains.

Cybercriminals aren't just breaking into systems anymore; increasingly, they're breaking into identities. By impersonating trusted companies through look-alike domains, fake apps or cloned websites, attackers turn logos, tone and messaging into tools of deception. For communications and marketing leaders, this is a reputational flash fire that spreads faster than your crisis comms team can respond. And with generative AI making fake campaigns nearly indistinguishable from the real thing, brand impersonation has become one of the most under-recognized business risks today.