#brand-longevity

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#reputational-capital #stakeholder-trust #customer-retention #purpose-driven-branding
fromForbes
1 week ago

Words Of Wisdom For Young Companies From A 90-Year-Old Brand

Executives, "on average, attribute 63% of their company's market value to their overall reputation." We tend to attribute high market valuations to tangible assets, such as technology or sales. The reality is that most of a company's financial power is intangible-it rests on the trust of its stakeholders. This statistic highlights a profound strategic truth: Longevity isn't about surviving but about investing in and mastering reputational capital.
Marketing
Marketing
fromFast Company
1 week ago

These 5 brands' staying power is built on how well they know their customers-and themselves

Established brands sustain growth by reinterpreting their founding ethos through purpose-driven initiatives, authentic collaborations, and culturally resonant product and supply-chain choices.
fromFast Company
1 week ago

These brands have been around for more than a decade. They're just getting started.

Once a brand hits its stride, it can be tempting to coast. As these 2025 Brands That Matter enduring impact honorees demonstrate, longevity (in this case, 15-plus years in business) can inspire innovation. That's particularly true when it comes to finding fresh ways to engage longtime consumers-and court new ones. From Clinique leaning into its longstanding reputation among dermatologists to Lundberg Family Farms getting its shoppers to care
Marketing
Startup companies
fromAol
6 months ago

13 Big Brands That Destroyed Themselves With One Bad Decision

Brands must adapt to change or risk failure, as demonstrated by companies like JCPenney and Kodak.
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