#brand-modernization

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#auntie-annes #logo-redesign #amish-mennonite-background #mary-kay #miss-conceptions #social-media-marketing
#auntie-annes
fromTasting Table
5 days ago
Marketing

This Mall-Based Snack Chain's Logo Used To Include A Halo - Tasting Table

Auntie Anne's removed its iconic glowing halo from its logo during a modern rebrand under GoTo Foods to target younger customers and remodel stores.
fromFast Company
3 months ago
Silicon Valley food

Auntie Anne's is rebranding for a future with fewer shopping malls

Auntie Anne's is modernizing 150 stores to appeal to millennial and Gen Z consumers by incorporating features for digital convenience and a fresh visual identity.
more#auntie-annes
from3blmedia
1 month ago

Legacy Beauty Brand Mary Kay Debuts Miss Conceptions

Mary Kay Inc., a global beauty powerhouse with 60+ years of innovation, is furthering its mission of enriching the lives of women worldwide with the launch of Miss Conceptions. This bold new social media series leans into "real talk" to address longstanding myths about the brand with humor, authenticity, and cultural relevance. Through short-form, shareable content, Miss Conceptions introduces a fresh digital persona that empowers the next generation of beauty lovers and aspiring entrepreneurs while sharing facts about the company.
Marketing
Food & drink
fromFood & Beverage Magazine
1 month ago

The True Cost and Impact of Rebranding Legacy Restaurants: Inside Cracker Barrel's Transformation - Food & Beverage Magazine

Comprehensive rebranding of legacy restaurants can require massive investment and operational overhaul, balancing modernization benefits against significant financial and customer-retention risks.
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