#brand-reinvention

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#product-innovation #gen-z-marketing #fashion-collaboration #supply-chain-agility #menswear #luxury-tailoring
Marketing
fromFast Company
1 week ago

Meet 8 long-lasting brands proving that old doesn't mean old-fashioned

Longstanding heritage brands remain relevant by reinventing design, embracing new technologies, responding rapidly to trends, and aligning with younger consumers and supply-chain agility.
fromwww.esquire.com
4 weeks ago

With His New Collection, Designer Umit Benan Is All Grown Up

I have always worn my own label and never anything else. Strangely, I found I just didn't have a good jacket that felt up to the job. So, I was looking in my father's wardrobe, and I found an old Gianfranco Ferre jacket of his from the 1980s. It was in black cashmere with gold buttons. The proportions were all off on me because it was cut oversize
Fashion & style
Fashion & style
fromDocumentjournal
2 months ago

Changing of the guards at Milan Fashion Week

Four major fashion houses in Milan debuted new creative leaders, marking a season of revival, reinvention, and tension between legacy and innovation.
Music
fromFortune
2 months ago

Taylor Swift and 'productive paranoia': HBR breaks down the hustle and mindset that built a $1.6b net worth and a generational musician | Fortune

Taylor Swift's strategic reinvention, platform-savvy releases, and fan-focused commerce create scarcity-driven spectacle and algorithmic adaptability that built a cultural and economic empire.
Fashion & style
fromwww.theguardian.com
2 months ago

Can Gucci's new designer bring the hot sauce and rescue fashion house from flatlining sales?

Demna aims to revive Gucci by prioritizing storytelling, theatricality, and provocative spectacle to make the brand culturally compelling beyond just clothing.
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