#brand-reinvention

[ follow ]
#taylor-swift #music-industry-strategy #direct-to-fan-commerce #gucci #demna #fashion-film
Music
fromFortune
3 days ago

Taylor Swift and 'productive paranoia': HBR breaks down the hustle and mindset that built a $1.6b net worth and a generational musician | Fortune

Taylor Swift's strategic reinvention, platform-savvy releases, and fan-focused commerce create scarcity-driven spectacle and algorithmic adaptability that built a cultural and economic empire.
Fashion & style
fromwww.theguardian.com
1 week ago

Can Gucci's new designer bring the hot sauce and rescue fashion house from flatlining sales?

Demna aims to revive Gucci by prioritizing storytelling, theatricality, and provocative spectacle to make the brand culturally compelling beyond just clothing.
[ Load more ]