We know that, in a world facing ongoing global conflicts and crises, highlighting the challenges of hospitality may seem secondary. But the reality is stark: costs continue to rise while consumers are unable to afford higher prices. Operators are trapped in an unsustainable position, leading to closures, job losses and real risks to one of the UK's most vital industries. Hospitality is not a luxury. It is the UK's third-largest employer and a critical driver of the economy.