#buyer-journey

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#b2b #marketing-funnel #omnichannel #campaign-performance #sales-funnel #chatgpt-prompts #headlines #conversion
fromMarTech
6 days ago

Why today's buyer journey no longer fits the funnel | MarTech

Marketing teams executed an average of 209 campaigns in the past year (a 30% jump over the prior year), while B2C marketers ran an average of 541 campaigns. This explosion of activity reflects an omnichannel reality: the customer's path to purchase is no longer a straight line but a complex web of on-demand interactions across digital and physical channels. But the surge in activity hasn't solved the problem. In many cases, it highlights how poorly the funnel aligns with today's buyer behavior.
Marketing
Growth hacking
fromForbes
2 months ago

5 ChatGPT Prompts To Transform Your Sales Funnel And Create Unstoppable Growth

Fix sales funnels by mapping real buyer journeys, simplifying touchpoints, sharpening messaging, and using ChatGPT prompts to generate headlines, copy, and streamlined offers.
fromMarTech
3 months ago

Think like a product manager, grow like a CMO | MarTech

Product thinking involves solving real user problems through structured, iterative, value-driven systems. Instead of asking what campaign to run, product thinkers ask: Who are we building for? What problem are they trying to solve? What can we deliver to help and how will we measure success? This mindset is how product teams build features. And increasingly, it's how successful marketing teams scale impact without scaling headcount.
Growth hacking
Marketing
fromSfgate
4 months ago

Winning the Messy Middle: Content Tactics That Drive Conversions

The 'Messy Middle' is a critical phase in the buyer journey where prospects evaluate options and make decisions.
Marketing tech
fromMarTech
6 months ago

Real-world insights from deploying custom GPTs for GTM | MarTech

An AI-first buying journey is essential for modern CMOs and GTM teams.
Successful AI integration requires a strategic overhaul of the buyer journey and marketing skills.
AI transforms B2B marketing by enhancing efficiency and personalization in buyer interactions.
Growth hacking
fromeLearning Industry
6 months ago

The Perfect Sales Pitch: Examples And Best Practices For eLearning And HR Software

A sales pitch is a brief presentation emphasizing value, tailored to the audience's position in the buyer's journey.
Media industry
fromClickUp
7 months ago

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.
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