#columbia-sportswear

#columbia-sportswear

With most of us, 90 minutes of reminiscing wouldn't make for scintillating theater. Gert Boyle, as played by Wendy Westerwelle, is the exception to that rule. The late Gert came to fame when she took the reins of Columbia Sportswear after her husband's death in 1970 and also became the "One Tough Mother," with gray hair and glasses, of its comedic '80s and '90s ad campaigns. In one, she put her son, Tim, through a carwash to test the durability of a coat.

The billionaire CEO of the Columbia Sportswear Company has just made anyone who believes the Earth is flat an opportunity of a lifetime. Tim Boyle, 76, announced a new competition on Tuesday, which challenged 'flat Earthers' to find the actual edge of the planet and bring back a picture of the abyss that sits beyond. Boyle, who is worth an estimated $1.6billion, said the reward for their world-changing discovery would be the control of his $3billion family business, which was founded in 1938.

When a piece of footwear history returns, it deserves a grand entrance-and that's exactly what Columbia Sportswear has orchestrated with the relaunch of the Bugaboot™ 1, the brand's very first shoe, designed in collaboration with the late, great Peter Moore. Limited to just 1,993 pairs worldwide, this rerelease bridges Columbia's pioneering outdoor heritage with one of sneaker culture's most influential design legacies.