#columbia-sportswear

#columbia-sportswear

The billionaire CEO of the Columbia Sportswear Company has just made anyone who believes the Earth is flat an opportunity of a lifetime. Tim Boyle, 76, announced a new competition on Tuesday, which challenged 'flat Earthers' to find the actual edge of the planet and bring back a picture of the abyss that sits beyond. Boyle, who is worth an estimated $1.6billion, said the reward for their world-changing discovery would be the control of his $3billion family business, which was founded in 1938.

When a piece of footwear history returns, it deserves a grand entrance-and that's exactly what Columbia Sportswear has orchestrated with the relaunch of the Bugaboot™ 1, the brand's very first shoe, designed in collaboration with the late, great Peter Moore. Limited to just 1,993 pairs worldwide, this rerelease bridges Columbia's pioneering outdoor heritage with one of sneaker culture's most influential design legacies.