#company-naming

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#branding-strategy #startup-founding #t-cell-immunity #metal-foams #materials-science #linguistic-etymology
Startup companies
fromNature
23 hours ago

Memorable, distinctive, not too 'sciencey': why we named our biotech firm Anocca

Anocca was chosen through a deliberate naming process prioritizing memorability, approachability, alphabetical advantage, symmetry, and specific phonetic features (A...A, double consonant).
Startup companies
fromNature
1 week ago

Nerdy and easy to pronounce: why we chose Apheros as the name for our technology start-up firm

Apheros combines Greek and Latin roots to mean "iron foam," chosen for uniqueness, pronounceability, and connection to its metal-foam cooling technology.
Startup companies
fromNature
1 week ago

The meaning behind the moniker: how to choose a science-company name that delights customers, colleagues and investors

Science entrepreneurs must choose memorable, relevant company names that balance creativity with clarity to avoid confusion and foster engagement with customers, investors and employees.
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