#conversion-api-capi

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#outcomes-based-measurement #attribution #video-advertising #cross-channel-analytics #streaming-ma
Marketing tech
fromAdExchanger
16 hours ago

Warner Bros. Discovery's Upfront Was All About Performance | AdExchanger

WBD is accelerating outcomes-based measurement by integrating standardized conversion APIs and launching a live dashboard for near-real-time attribution across channels.
Television
fromExchangewire
6 months ago

Digest: Netflix Eyes Warner Bros. Discovery Acquisition; IAB Unveils New CTV Framework; ABC & ESPN Pulled From YouTube

Netflix is exploring buying Warner Bros. Discovery's streaming and studio assets; IAB released a CAPI framework for CTV; ABC and ESPN removed from YouTube TV.
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