#corporate-social-responsibility

#corporate-social-responsibility

As the Trump administration has ramped up its assault on American democracy, many corporations have chosen to look the other way or to curry favor with the president. They have fired employees who were too outspoken in their criticism of Donald Trump ABC's suspension of Jimmy Kimmel's late-night talkshow, after Kimmel's remarks about Maga's reaction to the killing of Charlie Kirk, is the latest example.

None of this (Trump Media deal, subtle DEI rollbacks, etc.) was ever openly addressed. Since the firm advertises its commitment to socially progressive causes, I thought this was a tension that warranted conversation.

Implementing a Corporate Social Responsibility program is a great way to bring a mission to life in a way that demonstrates real progress and impact.

The CARES Framework proposes that the next era of brand trust will be shaped by how brands proactively address five core dimensions of consumer well-being.