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fromMIT Sloan Management Review
1 week ago

Webinar: Reimagining Marketing Strategy for the AI Era

Many marketing leaders recognize the opportunity of using generative AI for marketing but struggle with a fundamental question: Where to begin? The challenge isn't whether to adopt generative AI but how to systematically identify which marketing tasks offer the highest opportunities with the most manageable risks. Join professor Oguz A. Acar from King's College London, a leading expert in AI and marketing innovation, as he provides a strategic road map for reimagining your marketing approach in the AI era.
Marketing
Business
fromIndependent
2 months ago

Dear Vicki: 'Is attending a business conference a waste of time or can it actually be worthwhile?

Networking events can offer valuable connections, but weigh the benefits against time away from business.
DevOps
fromNextgov.com
4 months ago

Pentagon heightens scrutiny on IT, management consulting contracts

DOD is mandated to reduce IT consulting contracts, promoting in-house management and strict justifications for external work.
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