Going viral has always been a risky marketing strategy. In many ways, the bump a company gets from becoming a social media sensation works like the sales impact of appearing on "Shark Tank." Even companies that don't make a deal to a piece of their brand, usually see a short-term spike in interest and orders because of the television exposure. That can help with exposure and acquiring customers, but it does not last forever.
Putting together a complete Thanksgiving spread is always a challenge. Even when you try to keep things simple, there are just too many dishes coming out of a single kitchen for it to not be a somewhat chaotic day. Fortunately, Crumbl, the brand behind those incredibly popular cookies, is here to take care of dessert. Now, Crumbl did start off making cookies, but the chain has since branched out into non-cookie desserts, and the reviews are excellent.
Founded in 2017 in Logan, Utah, Crumbl has been the success story of the chain restaurant world over the past decade. For years, Crumbl was the fastest growing chain in the United States, and in just eight years, it rode a wave of unique cookie flavor drops and viral marketing to open a stunning 1,100 locations. This week marks the official 8th birthday of the Utah location that started it all, and to celebrate Crumbl is offering six desserts for the price of four.
Crumbl rose to fame through its iconic weekly menu, which rotates cookie flavors and non-cookie desserts every seven days. The treats themselves are delicious and creative, of course, but it's that pressing feeling of limited-time-only flavors that draws in customers week after week. Now, the chain is adding yet another excitement to its menu: a so-called Secret Menu item that's unique to each location and will also rotate on a weekly basis.
One of the magical mysteries of Crumbl cookies is never knowing which cookie flavors will appear in any given week. With typically between six and eight rotating varieties revealed on Sundays, it's impossible to know which of the brand's hundreds of cookie incarnations will make a star appearance in stores, and never does a cookie stick around for two weeks in a row - until now. A new category called "Encore" desserts recently launched to much fanfare.
Crumbl cookie menu rotates, but one item remains, and that's the chocolate chip cookie. It's on the menu every single week, alternating between milk and semi-sweet chocolate chips.
Customers rave, 'Loved everything about this one. The combo of flavors and the bake. Yum!' and 'Amazing. I loved everything about this. Big chunks of chocolate in the brownie with the perfect topping of marshmallow and graham crackers.'
