fromFast Company
6 days agoCross-cultural communication is more important than ever. Here's how to get it right
Why do so many global projects falter? Often, it isn't because executives misread market data or underestimate competitors; it's because they misread each other. Cross‑cultural communication is less about translation and more about decoding invisible frameworks-values, norms, and assumptions-that shape how people work. Ignoring those frameworks turns diversity into a liability. Leaders who master cultural intelligence transform it into a strategic advantage.
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