Growth hacking
fromMarTech
6 days agoHow to earn customer trust in the age of AI | MarTech
Customer lifetime value depends on earned human trust built through consistent commitment to customer success, especially during difficult times.
According to Epsilon's 2025 "State of AI in Marketing" report, 94% of organizations now use AI to prepare or execute marketing, with content optimization ranking as the top use case at 51% of teams. Walk into any marketing department and you'll see teams generating blog posts, social captions and email copy at unprecedented speed. But here's what I've discovered after working with hundreds of communications students at the University of Oregon.
Companies are hiring armies of people with "product manager" on their business cards, but they're treating them like project management with better vocabulary. Frankly I see it a lot with enterprise clients. Teams are drowning in tactical decisions and they're optimizing for activity over outcomes. The result is not ideal: Products that ship on time but solve all the wrong problems. Roadmaps packed with features nobody asked for.
Small businesses are no longer trying to rank solely on Google search results with SEO. AEO is now part of the picture, too, and ranking on Google's AI overviews and the search results of LLMs (like ChatGPT and Perplexity) should also now be a goal for businesses. A recent study from Semrush found that Reddit is one of the top two domains from which Google pulls its AI overviews (second behind Quora).