#cycling-industry

#cycling-industry

There's a lot to love about mountain biking and cycling in general, but, like with any industry and sport, we deal with constant changes. With all these shifts come new and conflicting opinions, new standards, and technology that just irks us. Some brands latch onto trends despite riders' distaste and pushback, and certain archetypes will always exist in the sport.

"It's been an incredible ride. I started Alchemy with the dream of building the best bikes in the world - bikes that truly reflected the soul of the sport," said Ryan Cannizzaro, founder of Alchemy Bikes.