Joe Gordon put a hat on the moose's head that peered over the musty back room of a Williamsburg bar. It was the centerpiece of a crowded space, and Gordon knew, for some reason, that the trophy screwed onto the wall needed dressing up. He could neither confirm nor deny whether placing that headwear - branded with the badge of the Danish club he owns, Akademisk Boldklub (AB) - had any impact. But his team was down 1-0, and he was feeling superstitious.