#data-enrichment

#data-enrichment

Unlike older "smart content," this works even for anonymous website visitors by tapping into company and industry data base on IP address. How it helps youThis is a major step forward in tailoring the buyer journey. You're no longer limited to personalizing for known contacts. Now you can deliver industry-specific landing pages, decision-maker-focused CTAs, or offers tied to company size and behavior before a form is ever filled out. It's about relevance at first touch, not just after conversion.

More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users. But the results from a new campaign collaboration show that despite mounting challenges due to signal loss, privacy shifts and fragmented device ecosystems, there is a way to restore addressability at scale and drive meaningful business outcomes - and it comes from a combination of the right identity resolution and high-quality data.