#demna-gvasalia

#demna-gvasalia

One day later, the label kicked off MFW by skipping an actual show. Instead, Gucci invited A-list celebrities to a screening and dressed them in the collection. Think: Gwyneth Paltrow, Serena Williams, and Alex Consani. And the short film they watched? Also about the clothes. It was Gucci-ception in the best way. While the film featured several standout stars, including Keke Palmer and Demi Moore, one I can't stop thinking about is Kendall Jenner and her sparkly mini.

Demna sought to make couture relevant in everyday life, opting for street photography over traditional couture settings. His final collection reflected a mix of humor and grace.