#direct-to-consumer-marketing

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#crm-analysis #customer-segmentation #digital-marketing-roi #data-driven-strategy
Marketing
fromThedrum
6 days ago

Developing a data-led approach to digital marketing for ChloBo

ChloBo used data-driven CRM analysis and audience segmentation to achieve 89% increase in annual DTC sales and 216% ROAS improvement through targeted digital marketing activation.
Portland
fromAxios
2 weeks ago

Inside Portland Leather's Facebook-fueled retail play

Portland Leather built a thriving 210,000-member Facebook community that drives product sales, store locations, and customer loyalty while transforming the platform into a valuable business asset.
Social media marketing
fromBusiness Insider
2 weeks ago

McDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him - and the burger.

McDonald's CEO Chris Kempczinski faced backlash for taking a small bite of the new Big Arch burger in an Instagram video, but his direct-to-consumer social media strategy represents a valuable corporate communication trend.
Medicine
fromThe Atlantic
1 month ago

Longevity Medicine Is Being Oversold

Modern longevity medicine is booming due to social-media-driven marketing despite limited placebo-controlled evidence and risks of patient harm.
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