#dji

#dji

DJI announced the Osmo360 on July 31, 2025, nine years after Insta360 launched the first consumer 360-degree camera in 2016. During those nine years, Insta360 solved fundamental 360-degree capture challenges while established manufacturers focused on proven market segments. DJI's entry applies conventional imaging principles to an established format rather than developing breakthrough solutions for 360-degree capture. The timeline reveals the difference between market creation and market participation.

The Osmo 360 is capable of native 8K/30fps 360-degree panoramic video using two 1-inch square HDR sensors, allowing for 25% more sensor utilization than traditional designs.

DJI's Action 4 features a 1/1.3-Inch sensor, low-light imaging, and 10-bit color performance, offering 160 minutes of recording per battery and advanced stabilization.

"We cannot deny that the new tariffs are a significant factor contributing to the price increase of the Osmo Pocket 3, as confirmed by DJI's statements."

DJI has raised the price of the Osmo Pocket 3 significantly in a short period, making it a less attractive option for consumers.