Intellectual property lawfromBloomberglaw4 weeks agoLululemon's 'Dupes' Suit Signals Brands Must Shape NarrativeCopycat consumerism erodes premium brands by replicating brand identity, forcing firms to prioritize trademark and design protection as core business functions.
fromFortune3 months agoE-CommerceLululemon has had enough of Gen Z's dupe culture and is suing Costco for allegedly stealing its Scuba jacket and ABC pant designs
fromFast Company3 months agoE-CommerceLululemon claims Costco knocked off its designs. Online, the big-box retailer has already won
fromFortune3 months agoE-CommerceLululemon has had enough of Gen Z's dupe culture and is suing Costco for allegedly stealing its Scuba jacket and ABC pant designs
fromFast Company3 months agoE-CommerceLululemon claims Costco knocked off its designs. Online, the big-box retailer has already won
European startupsfromBusiness Insider4 months agoThe patent behind a $182 cult-favorite skincare product recently expired. So, where are all the dupes?SkinCeuticals' C E Ferulic, despite its price and peculiar smell, has a loyal following due to its effectiveness in skin improvement.
