#ecommerce-strategy

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E-Commerce
fromThe Drum
1 week ago

Advertisers should consider this ahead of Black Friday 2025

Brands must plan BFCM campaigns early with full-funnel Amazon strategies, multi-week promotions, and lead-in/lead-out pacing to capture shifting shopper behavior and rising costs.
fromLogRocket Blog
2 months ago

Leader Spotlight: Scaling an ecommerce business within a broader organization, with Michal Ochnicki - LogRocket Blog

"The main role lies within the company itself. It has to start with very clear communication around why we are doing this, what kind of benefit we'll see, why this initiative makes sense now, and so on."
E-Commerce
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