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E-Commerce
fromAdExchanger
2 days ago

Why The Amazon Native AquaSonic Landed A Walmart Deal - And Never Was A Social Brand | AdExchanger

AquaSonic became a dominant Amazon-native electric toothbrush brand by offering affordable products and prioritizing Amazon as its primary sales channel.
E-Commerce
fromTipRanks Financial
3 weeks ago

Kroger Updates eCommerce Strategy Amid Fulfillment Closures - TipRanks.com

Kroger will close certain U.S. fulfillment centers, incur approximately $2.6 billion in impairments, and target a $400 million eCommerce profitability improvement by 2026 via partnerships and a hybrid model.
E-Commerce
fromThe Drum
2 months ago

Advertisers should consider this ahead of Black Friday 2025

Brands must plan BFCM campaigns early with full-funnel Amazon strategies, multi-week promotions, and lead-in/lead-out pacing to capture shifting shopper behavior and rising costs.
fromLogRocket Blog
5 months ago

Leader Spotlight: Scaling an ecommerce business within a broader organization, with Michal Ochnicki - LogRocket Blog

"The main role lies within the company itself. It has to start with very clear communication around why we are doing this, what kind of benefit we'll see, why this initiative makes sense now, and so on."
E-Commerce
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