#emotional-messaging

#emotional-messaging

We are planning a multi-million-dollar media investment in this campaign and expect to carry the brand platform into 2026, Andrew Strickman, NAFs chief marketing officer, said in a statement given to HousingWire. Designed to celebrate the homebuying journey as a powerful milestone through a blend of emotional and confident messaging, the campaign focuses on the pivotal moment when a buyer transitions from Can I do this? to Hell yeah, I am doing this! Buying your first home is a massive milestone financially, emotionally, and culturally, Strickman said.

In the mid-1920s, Edward Bernays, father of public relations, shifted public opinion to favor hearty breakfasts, particularly bacon and eggs, using carefully framed messages.