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4 days agoInstagram Improves Engagement by Reducing Notification Fatigue with New Ranking Framework
Meta has implemented a new machine learning framework for Instagram that applies diversity algorithms to reduce repetitive content while maintaining user engagement. The diversity-aware ranking system addresses overexposure to similar content creators and product types by introducing multiplicative penalties to existing engagement models. The framework tackles two primary problems: excessive messages from the same content creator and overemphasis on single-product surfaces like Stories while neglecting Feed or Reels content.
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