But Walmart isn't defying shaky consumer confidence because of the breadth of its offerings, which impressively stretches to 120,000 products at most stores. Customers aren't flocking into stores to buy made-in-America T-shirts, as I wrote about in May, thanks to a novel partnership with American Giant. Or because it is adding more high-end products (at lower prices than you'd find anywhere else), as I covered in October in this profile of its chief merchant Latriece Watkins.
Wimbledon is certainly serving up a win for sales, with major cultural and sporting moments like this really influencing customers. We’re seeing this play out with a huge demand for tennis staples including strawberries, clotted cream, and Pimm's.
