Marketing tech
fromDigiday
1 day agoHow agencies can ace their next RFP
Agencies must adopt modern cross-channel data platforms to forecast outcomes accurately, integrate client sales metrics, and plan for emerging channels by 2026.
From back-to-school through the winter holidays, the busy retail selling season is also a time to forecast sales, set budgets, and plan for the coming year. Here are 12 new and time-tested books to help make informed choices. by Nick Foster Thinking seriously about the future is a must for those who hope to shape it. This just-released book guides readers in going beyond the usual "lazy certainties and fearful fantasies" to imagine and create what comes next.