I first became aware of fragrance layering while traveling in the Middle East, where it is deeply rooted in perfume culture, and after talking with people and friends from the region who shared their knowledge with me. After launching the brand, many customers started to ask me how to layer Maison Crivelli perfumes altogether, and I started to look at the different combinations which could work well.
Slowly but surely, looks-maxxing - the practice of becoming the "hottest" version of yourself through any means necessary - has expanded beyond aesthetics and into every corner of self-care. Ice baths, mouth taping, injectables, lash lifts... the list goes on.Now add scent-maxxing, the derivative trend that suggests having one signature scent just doesn't cut it anymore. It's about having a full scent routine, layering fragrances to create a combination that's uniquely yours.