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fromTheregister
3 days ago

Your AI conversations are a new treasure trove for marketers

"Users think they're getting a free VPN or SEO widget; in reality, their most private queries - health scares, finances, identity crises - are being slurped, anonymized, and resold," Dryburgh explained in an email. " Onavo and Jumpshot déjà vu, only worse: this time it's your inner dialogue." "We have access to 150+ million real user conversations. This is primarily clickstream data where a user has opted in to be tracked and automatically shared their ChatGPT conversations."
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fromThe Drum
1 month ago

Why digital marketers should treat trust as a strategic asset

Brands must move beyond mere compliance, building trust and privacy-first data strategies combined with privacy-enhancing technology and AI adaptation to remain effective.
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