#gen-z-branding

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Marketing
fromMiami Herald
2 weeks ago

The Girlboss Isn't Dead, She's Just Rebranded for Gen Z

The girlboss image transformed from grind-focused hustle to celebrity-driven, soft-lifestyle branding emphasizing ease, beauty, and founder transparency for Gen Z.
Marketing tech
fromBusiness Insider
4 months ago

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

Hailey Bieber's skincare brand Rhode was acquired by ELF Beauty for a billion dollars, reflecting rapid growth and undeniable market appeal.
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