15 Emerging Agency Practices Poised To Become Industry Standards
Agencies will standardize AI attribution, generative-engine optimization and integrated communications to deliver personalized, automated, human-centered customer experiences.
2026 PR trends, according to five industry experts - PR Daily
PR in 2026 will rely on AI-driven narrative intelligence and Generative Engine Optimization to detect coordinated disinformation and optimize brand visibility in AI-generated responses.
SEO Is Dead: Welcome To GEO And Generative AI Search
AI is replacing traditional search engines, shifting control of search results and purchasing decisions to AI and requiring new optimization strategies (GEO) for brand visibility.
18 Big Challenges Retailers Are Facing This Holiday Season
Retailers must refine messaging, build owned audiences, adapt to AI-driven discovery (GEO), communicate product value, and focus on profitable attention during a noisy holiday season.
What's In Your Search? Why Generative AI Is The New Front Door
Generative AI platforms are becoming the primary discovery channel, making Generative Engine Optimization (GEO) essential alongside SEO for brand visibility.
How businesses can master multichannel storytelling and win over audiences
Businesses must adopt coordinated multichannel storytelling and generative engine optimization to establish authority, broaden reach, and achieve measurable audience impact.
How brands and retailers are preparing for GEO, 'the future of SEO'
Brands must optimize content for generative engine optimization (GEO) to appear in AI-driven search results and capture emerging AI-led commerce opportunities.
What do you need to do to make sure your brand is AI-ready?
Brands must build credible, quotable, machine-readable content and integrate PR, digital marketing, content, and technical SEO to be surfaced by AI-driven search and chatbots.
