Fashion & style
fromwww.theguardian.com
3 days agoIt's a reset moment': why are so many people celebrating half-birthdays?
Half-birthdays are increasingly celebrated through discounts, social media posts, and themed food and cards.
People want to feel human. While AI has taken over the internet and social media has evolved to feel less social, there's also been a resurgence of analog media: landlines, photo booths, record players. This cultural shift signaled to Escargot's founders that now was a good moment to launch a product centered on nostalgia for paper goods as a foil to the futuristic tech coming out of Silicon Valley.
Maybe you first bonded over shared workplace frustrations. You gradually started finding each other every lunch break and synchronizing trips to the coffee machine. Eventually they become a confidant for venting about your real life outside of work. They become your work spouse. And if you find yourself strolling the greeting card aisle sometime today, you may even feel compelled to get this person in your life a trinket for celebrating the most romantic day of the year. Turns out, there are options available.