Beer
fromInsideHook
1 day agoHeaven Hill Is the American Whiskey Thriving Right Now
American whiskey faces demand and cost pressures, but Heaven Hill remains thriving through long-term, family-led investment despite market headwinds.
As they played, Gordon came up with the idea of a branded whiskey. Nelson's song offered the perfect branding idea. So the two worked together and partnered with Heaven Hill Distillery. Willie was sent samples while on tour so he could give feedback. He also helped come up with the design for the bottle and label. When they finally settled on a bourbon Nelson wanted to put his name on, Old Whiskey River was released.