Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention
Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
Netflix's bombshell deal to buy Warner Bros. brings Batman and Harry Potter to the big red streamer and infuriates theater owners and the Ellisons | Fortune
Netflix will acquire Warner Bros. film and TV studios and HBO Max for roughly $72 billion, gaining control of franchises like Batman and Harry Potter.
Netflix's rivals are fueling its dominance. This chart shows how.
Five studios supply 22% of Netflix's library and account for 32% of its viewing hours, reinforcing Netflix's dominance despite competing studio streamers.
Disney will celebrate its animation history at Hollywood Studios starting in 2026
The new attraction, "The Magic of Disney Animation," allows guests to interact with characters and learn to draw them, set in a playful environment inspired by Disney's headquarters.