An ecologically-friendly hotel never hurts, either; having a sense that one is minimizing one's impact on the environment is a plus for many travelers, whether they're on the road for business or personal reasons. In an article for Hotels, Tatiana Valenzuela explored the case of GHL Hoteles, a hospitality company based in Colombia with locations in 10 countries across Latin America.Valenzuela's article cites the head of HR for GHL Hoteles, Sandra Zapata, who stated that the company has a goal of being carbon-neutral by 2035. To that end, the company's carbon footprint dropped by 6.18% over the course of 2024.