Case in point, digital advertising costs are about to jump roughly 10% for Washington businesses thanks to a record tax package rammed through the legislature last spring. In total, the new tax package is expected to generate more than $9 billion to prop up state spending in the current budget. Just over one billion will come from extending the retail sales tax to "advertising services" and several high-tech categories (IT support, custom software and website development, security, temporary staffing, and more).