Apple started allowing EU users to install alternative marketplaces earlier this year under the Digital Markets Act (DMA). At that time, the installation process was lengthier and involved multiple "scare screens" - warnings about the potential dangers of installing apps from sources other than the App Store. Developers complained that Apple's tactics resulted in people abandoning the installation process. Earlier this year, the EU slapped a $568 million fine on Apple for not complying with DMA rules.