Stop making cost per conversion your KPI - here's what to measure instead | MarTech
Cost per conversion should not be the sole KPI; prioritize acquiring the conversions needed to achieve campaign growth rather than minimizing efficiency alone.
Measuring The Success Of Custom eLearning Solutions: Metrics That Matter
Before diving into specific metrics, it's important to understand the 'why.' Measuring the effectiveness of your Learning and Development solutions helps to ensure alignment with business goals.
Intel CEO's All-Staff Memo Touts Layoffs as Key to Overhauling Company Culture
Intel's leadership acknowledges the detrimental effects of misaligned KPIs, highlighting the need for companies to reassess what they measure for success.