#location-based-advertising

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#programmatic-dooh #travel-marketing #dynamic-creative-optimization #real-time-campaign-activation
Marketing
fromThedrum
6 days ago

How programmatic digital out of home (DOOH) can target seasonal travelers

Programmatic DOOH technology enables marketers to reach travelers with contextually relevant ads in real-time using location data and audience movement patterns, replacing traditional advance-booked campaigns.
Marketing tech
fromAdExchanger
2 months ago

Inside Life360's Plan To Build An Ad Platform On Top Of Nativo | AdExchanger

Life360 is building a comprehensive ad tech platform by combining location-based targeting capabilities with native ad delivery infrastructure to reach 95% of US ad-eligible adults while maintaining family-safe privacy standards.
fromDigital Trends
6 months ago

You paid top dollar for an iPhone, now Apple wants you to see ads too

We are not kidding, but it looks like Apple Maps might start showing ads pretty soon, maybe even next year. You know how, when you search for something in the App Store, some results are sponsored? Apparently, Apple's planning to do the same thing in Maps. Restaurants and local businesses will be able to pay to show up higher when you search.
Apple
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