#location-based-targeting

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#mobile-location-data #geo-fencing #data-portability #behavioral-science #out-of-home-advertising
Marketing tech
fromThe Drum
5 days ago

Tubemogul strikes deal to shake-up location-based advertising

Tubemogul integrates Factual's Geopulse tools to enable deterministic, portable location-based targeting for video campaigns with custom geo-fences and audience segments beyond walled gardens.
Marketing
fromwww.thedrum.com
1 month ago

Want to change consumer behavior? Take a fresh look at out-of-home

Out-of-home advertising combined with behavioral science effectively leverages social norms, location-based triggers, and contextual targeting to drive consumer behavior change.
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