Tiami's raison d'être is its special features meant to promote better pressure relief and full-body support. However, Tiami is not the first to make this claim. When I initially chatted with Leesa founder and Tiami cofounder David Wolfe, he explained that Tiami's going after ultra-luxury brands like Hästens, Kluft, and Vispring, which Wolfe says are "great mattresses, but extraordinarily expensive."