At Shinola, Bailey will oversee creative direction across all brand touch points, including paid, owned and social. Although Ruthie Underwood had previously served as chief creative officer, "This is a new role for the brand," Shinola said. "It will shape how our voice, identity, and creative strategy evolve - while honoring the creative foundation built over the past 12 years. This position will specifically oversee the brand's creative direction across marketing, campaigns and storytelling."
"For the first time, and hopefully not for the last time, domestic manufacturing is in a good spot. But you gotta commit. You gotta commit to making it here. It isn't easy."