#marketing-ai

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Artificial intelligence
fromMarTech
1 week ago

A practical framework to turn fragmented data into a foundation for AI success | MarTech

Marketing AI success depends on high-quality, consistent, accessible data; poor data undermines models, revenue, and customer experience.
Marketing
fromMarTech
2 months ago

Why AI spending isn't boosting marketing | MarTech

Companies invest in AI marketing solutions while ignoring underlying process inefficiencies.
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