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Marketing tech
fromDigiday
4 days ago

'I'm not selling you hours': PMG's push beyond agencies

Major advertising holding companies rebrand away from 'agency' identity while maintaining traditional agency structures, whereas PMG demonstrates genuine operational transformation through shared platforms, transparent media buying, and workforce investment.
Marketing tech
fromDigiday
3 weeks ago

Rising demand for principal media buying underpins WPP's turnaround plan

WPP's principal-based media buying business is growing and increasingly demanded by major clients despite ongoing transparency concerns and legal challenges.
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