#media-mix-modeling

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Marketing tech
fromForbes
2 weeks ago

Media Mix Modeling: A Tried-And-True Way To Allocate Your Budget

Media mix modeling offers privacy-safe, aggregated, statistical insights that correct attribution blind spots and improve marketing investment decisions amid declining traditional tracking.
fromSocial Media Today
3 weeks ago

Reddit Highlights the Value of Reddit Ads for Tech Marketers

TransUnion's meta-analysis showed that Reddit consistently outperforms other social platforms on return on ad spend (ROAS).
Marketing
E-Commerce
fromAdExchanger
2 months ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.
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