#media-relations-strategy

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#ai-limitations-in-pr #professional-services-value #cost-versus-quality #human-expertise
Marketing
fromForbes
6 days ago

4 Ways AI Can Help Your PR Strategy-And 4 Ways AI Can Harm It

Professional public relations requires human expertise and strategic judgment that AI cannot replicate, as demonstrated by a failed AI-driven campaign that produced zero media placements despite lower costs.
fromInc
1 week ago

The Old Rules of B2B PR Are Dead-Here's What Works Now

Previously, PR experts assumed that the CEO was the only credible media expert within the organization. That has changed. Many companies rely too heavily on their CEO for media opportunities and are underutilizing their other leaders. Also, journalists now crave experts with functional experience, especially to share use cases, implementation lessons, and adoption challenges.
Marketing
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