European startupsfromPR Daily3 days agoCrossing the pond: Why your UK PR playbook won't float in the US - PR DailyUK and US PR require different strategies despite sharing cultural similarities.Understanding regional nuances is essential for successful PR campaigns in the US.
Marketing techfromExchangewire4 days agoNordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise AheadThe Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.
fromTWiT.tv2 weeks agoTWiT.tv's Diverse Sponsorship Offerings | TWiT.TVTWiT.tv's innovative four-tier advertising model, which includes host-read and dynamic ads, reflects its adaptability in a challenging podcasting market.Podcast
Media industryfromDigiday2 months agoMedia buyers look for ways to stay ahead of clients' tariff budget pressuresMedia agencies are shifting towards direct deals and curation in response to economic uncertainty.
Media industryfromExchangewire3 months agoVideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage SoarVideoElephant reports a 42% increase in video licensing, highlighting the growing importance of video for publishers.
MarketingfromAdweek7 months agoMedia Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline MediaweekMediaweek brings industry leaders together to navigate dynamic media strategies and drive brand growth.