Marketing
fromDigiday
6 days agoFuture of Marketing Briefing: Memes used to be a joke. Now they're a strategy
Memes now influence markets and careers, so brands hire meme-fluent marketers because stakes are real and misreading meme power is costly.
As a political statement, it is very much A Deliberate Choice and a sign that Spencer is plugged into the taste of the high street and younger voters. A brief moment in popular culture that informs a political campaign? We've been here before. Someone on Kamala Harris's campaign team adopted the Brat aesthetic on social media and she caught the attention of the younger voter by successfully meme-ing a colour into a political symbol.