Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers
The first wave of AI roles within newsrooms began in 2023, as major publications established leadership positions to manage AI initiatives more strategically.
Similarweb Says No Clicks From Google Grew From 56% to 69% Since AI Overviews
Since the launch of Google AI Overviews in May 2024, zero-click search grew by 13 percentage points, reaching 69% in May 2025, while organic traffic to news sites declined significantly.